Seamless Receipts and Fitzgerald Analytics have partnered to create data-driven analytic services for retailer operations. FA’s Analytic services, combined with Seamless Receipts technology, create opportunities for retailers to turn ‘data into dollars’.
Seamless Receipts works with a variety of retailers and helps them email receipts to their customers directly from the point-of-sale. In addition to digitizing receipts, some retailers use our Email Receipts product to extract transactional data that is ‘trapped’ inside their POS. Once this data has been extracted, it can be used in a variety of ways.
Retailers use this capability as a better alternative to implementing a traditional loyalty card program, where the shopper’s email is used to track, reward, and encourage repeat purchases. Email Receipts can also be used to enhance existing loyalty programs, offering card holders the added convenience of automatically getting their receipt as an email. When given the option, 25-50% of shoppers choose email receipts, which gives retailers the ability to engage these customers in new ways.
Many retailers have also expressed interest in going one step further to analyze their data. Seamless Receipts works with Fitzgerald Analytics to maximize profits retailers generate by using Email Receipts. In collaboration with Seamless Receipts, FA has created a series of high-impact, pre-built models which use shopper data to improve marketing decisions and sales results. These models allow retailers to efficiently benefit from:
- Analysis of “shopping basket mix” (“What products do customers buy at the same time? How can we encourage larger purchases?)
- Optimization of the timing, targeting, and content of messages to customers
- Measurement of customer loyalty, return-visit incentives, and other data-driven tactics to improve marketing results
If you are interested in learning more about Email Receipts, please visit our Products page and take a look at our demo.
